Session Title: New Directions for Educational Travel: Trends that are changing your business
Session Description: How will educational travel programs based on affinity ensure their continued relevance and competitiveness in an increasingly crowded market place for educational travel? Does the current travel climate give affinities greater flexibility to innovate and rethink their programs? Their operation? Their engagement? What has to change to stay relevant?
We need to ask these questions. To spark the debate, Steve Cohen, delivers a look at some of the big picture trends redefining travel among all travelers, the luxury traveler, the millennial traveler and others by life-stage, and the trends that are driving the shift toward purpose and personal fulfillment. Mara and Kathy will share findings from ETC’s recent survey of 50 affinity travel programs and over 90 travel operators that provide key insights into opportunities and challenges for educational travel, long under-recognized as an important segment of the luxury travel continuum. ETC member tour operator respondents provide one-minute commentaries focusing on the trends they see evident in the educational affinity travel space.
Biography: Steve Cohen is the Senior Vice President, Travel Insights, for MMGY Global. Steve brings more than 25 years of experience in market research and insights to his position at MMGY Global. He leads the agency’s customer insights and industry research, including overseeing the development
of MMGY Global’s proprietary surveys, including the Portrait of American Travelers® as well as its custom research programs. He is also responsible for day-to-day operations of the agency’s Orlando office. Prior to working at MMGY Global, Steve led research efforts for the AAA National Office, Marriott Vacations Worldwide, The Ritz-Carlton Club and Walt Disney Parks & Resorts. He has also guided the research for The Greater Miami Convention and Visitors Bureau, Destination Cleveland, Visit Tucson, CheapCaribbean.com, the South Dakota Department of Tourism, The American Society of Travel Agents (ASTA), Visit Savannah, the Japan National Tourism Office, Uber, the Nassau/Paradise Island Promotion Board, and the Jordan Tourism Board, North America. He is regularly interviewed by both mainstream and trade press, including The New York Times, The Wall Street Journal, U.S. News & World Report, The Los Angeles Times, Time, CNN, Fox News and Travel Weekly.