Teaching Through Tourism
The Quest for Authentic & Inclusive Travel Learning Experiences
November 8-11, 2021
Higgins Hotel & Hilliard Conference Center
New Orleans, Louisiana
Join peers and national experts for a unique professional development opportunity this fall. A collaboration between ETC and Hargrove International - with major support from the Louisiana Office of Tourism, the Louisiana Byways Program, the National WWII Museum and the Higgins Hotel New Orleans - this Symposium will serve as a catalyst for advancing educational travel and cultural heritage tourism post-COVID. This collaboration will add a new and innovative dimension to programming as well as bring complimentary constituencies together.
The focus will be on the critical legal, safety, marketing and programming issues in post-COVID recovery and growth. Roundtables, top experts, intensive learning sessions, and skill-building blocks are featured in a timely and content-rich agenda. Two parallel tracks – the Cultural Heritage Tourism track and an Educational Travel track – will deliver content specific to their community. Outstanding plenaries will offer insights from national experts on topics relevant to advancing both educational travel and heritage tourism in the 21st century.
An Online Learning Pass will be available to ETC members unable to attend the Symposium in person.
Through candid discussions, inspirational plenaries, two-hour study intensives, skill- building workshops & Learning Labs, this Symposium features meaningful and collaborative approaches to help us move forward with precision and success. An afternoon with travel-planner-only discussions kicks off on the afternoon November 8th.
Below is a snapshot of the agenda. Details and information will be added as sessions are finalized, so please check back!
Mon. Nov 8
Metrics & Justification (ETC Planners)
Cultural Heritage Collaborations That Work: Tourism, Attractions, Government
What Operators Need From DMOs for Valued Experiences
Stating Value of Travel Program (ETC Planners)
DEI Initiatives in Educational Travel
Cultural Heritage Tourism 2.0: New Research & Updated Market Profiles
Tue. Nov 9
Welcome and Opening Plenary:
The Quest for Authentic and Inclusive Learning Experiences
(click for more)
Shifting Legal Issues
Sharing Difficult History with Visitors
Engaging Creative Placemaking in Tours
Skill Building Blocks:
Sustainable Tourism Practices
Cultivating Millennial, Gen Z & Multi-gen Travel post COVID
New Models of Marketing
Wed. Nov 10
The Importance of Story and Context to Lifelong Learning Through Travel
(click for more)
Getting Ready for the Revolution: America 250
Insurance, Security, Safe Travel
Visual Storytelling & Photography
(click for more)
Trends, Challenges & Opportunities for 21st Century Cultural Heritage Tourism
Creative Interpretation Strategies for Museums and Attractions
Building & Engaging Inclusive Travel Communities
Stories in Motion
Online Learning Pass
This option is for current ETC members who cannot attend the Symposium in person.
Select sessions will be livestreamed (synchronous) other sessions will be recorded (asynchronous). Some sessions will not be available in an online format.
Contact lists, presenter information and a summary report of the Symposium will also be available.
*40 planner members who register and pay before September 12, 2021 qualify for the super-discounted $99 rate available on Nov 8, 9, 10. Important! Planners should book at $169 initially, then once membership and symposium registration payment is received ETC will notify the hotel to reduce the hotel rate to $99 for up to 40 planner members.
**Charges will be applied for early check outs.
The Higgins Hotel New Orleans is located in the heart of the Arts & Warehouse District and within the campus of the National WWII Museum. Its era-inspired guest rooms and suites, exceptional dining, and state-of-the-art meeting and event spaces make it a great venue for the Symposium. Read 9/14/21 update from the hotel.
Convenient to the National WWII Museum and located in a neighborhood full of art, music, and great food, the Higgins Hotel exudes both a sense of place and an understanding of the international history of New Orleans.
*40 planner members who register and pay before September 12, 2021 qualify for the super-discounted $99 rate available on Nov 8, 9, 10. Important! Planners should book at $169 initially, then once membership and symposium registration payment is received ETC will notify the hotel to reduce the hotel rate to $99 for up to 40 planner members. **Charges will be applied for early check outs.
ABOUT THE AREA
The Symposium will be held in downtown downtown New Orleans on the National WWII Museum's six-acre campus.
The Higgins Hotel is on this campus as well as five soaring pavilions which house historical exhibits, on-site restoration work, a period dinner theater, and restaurants.
Transportation from the New Orleans International Airport Terminal to the Higgins Hotel and Conference center is fast and easy. The trip is about 25 minutes in light traffic.
You can make online reservations at competitive rates in your choice of vehicle. These arrangements can be made in advance for single or round-trip options, and they take you directly to the door of the Higgins where doormen and bellmen will greet you.
"New Orleans’ culture is its greatest strength, and it is the people of New Orleans who create that culture. We intend to focus on ensuring that the tourism industry benefits all residents of New Orleans, as it continues to benefit our members and our visitors, to nourish and sustain the culture of our city which makes New Orleans a world-class travel destination and the world’s greatest place to live, for those of us lucky enough to call it home." Read more from New Orleans & Company.
Thank you to the Louisiana Office of Tourism, The National WWII Museum, The Higgins Hotel New Orleans,
and the Louisiana Byways Program for their support!