ETC's Annual Conference

Creating the Moments: The Voices of Authenticity, Advocacy & Affinity

Renaissance Montgomery Hotel | Montgomery, Alabama | January 28-31, 2019

Learn, Connect, Experience

An Invitation From ETC’s Founder


Paralleling the demands of your travelers for more authentic and customized experiences, without a hefty price tag, we have enthusiastically selected the city of Montgomery, Alabama for ETC’s 2019 annual conference! With its poignant historical narrative, Montgomery’s enduring role in the changing face of America cannot be overstated.

Convening ETC’s annual conference in one of America’s historic towns, and being welcomed with community-wide support, allows us to put local authenticity front-and-center within the meeting experience. Montgomery continues to receive national press coverage reviewing its significant (and growing) repository of cultural and heritage sites, the city’s monumental urban renewal, changing landscapes and pristine historic preservation efforts.


Montgomery will undoubtedly surpass your expectations with a first-class meeting facility at the Renaissance, distinctive culinary experiences, edgy entertainment district, and refreshing down-home hospitality. All at a remarkably reasonable cost. Located in the heart of the American South, Montgomery offers a temperate winter climate. Situated in the city’s center, the Renaissance is accessible by car for many, by air to its regional airport, or by Atlanta’s international airport. This year, negotiated cost savings for air travel is offered to Travel Planners through significant air subsidies provided by the Montgomery Convention and Visitors Bureau!

The ETC programming team and the Executive Advisory Council are excited about continuing the new conference program launched in 2018 – BOLD Talks, Intensives, Learning Labs, Destinations Deep Dive – to deliver rigor and creativity in programming, to-the-point hot topics, and more experiential learning formats. The vertically-rich and knowledge-based 2019 agenda is well structured around a compelling, sophisticated, and relevant mini-MBA series of professional tracks.


With a comprehensive focus on education, topics are selected for the “business” of managing travel programs. Emphasis will be on distinguishing brand, developing engagement plans, embracing new marketing models, responding to crises, and looking at what worked in past and what will galvanize success in the future.

Please join amazing leaders in affinity travel as they assemble yearly – at a common time and place – from travel planners across North America, to travel purveyors from all five continents, to well-chosen faculty and presenters.

Don’t miss this well-curated professional development opportunity. Expect a dynamic and diverse exchange of ideas, mindful conversations, powerful collaborations and, of course, ample networking and fun-filled social events. And before you book your flights, check out the hosted pre-Conference intense program including Seminar on Wheels.

Photo of J. Mara DelliPriscoli

Looking forward to January 2019 and Montgomery!

Mara DelliPriscoli
ETC Founder

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