Agenda

ETC's Annual Conference | Renaissance Montgomery Hotel | Montgomery, Alabama | January 28-31, 2019


Thanks to the Conference Resources Directory sponsors, the Audio-Visual sponsors, the BizPassport Mini Agenda sponsors, & the Badges and Lanyards Sponsor.

  • Day One, Friday, January 25th

    1 – 9pm
    Seminar on Wheels (SOW)
    An Afternoon In Tuskegee:
    Airmen National Historic Site, Tuskegee Institute National Historic Site, the Oaks, and Tuskegee History Center     $

  • Day Two, Saturday, January 26th

    8am – 9pm
    Seminar on Wheels (SOW)
    Community Cultural Treasures:
    Lowndes Interpretive Center, Gee’s Bend Quilters Collective. Black Belt Treasures & Cultural Center, Gaines Ridge    $

  • Day Three, Sunday, January 27th

    8am – 6pm
    Seminar on Wheels (SOW)
    Montgomery to Selma Via Birmingham:
    Kelly Ingram Park, Sixteenth Street Baptist Church, Birmingham Civil Rights Institute, Sturdivant Hall, Brown Chapel AME Church, Edmund Pettus Bridge and the Selma to Montgomery National Historic Trail    $

  • Reception Desk Open

    3:30 – 9pm

  • Welcome To Montgomery: Walk in the Footsteps of Americans Changing History

  • Montgomery's Culinary High: Dine Around MGM's Hip Strip independently with colleagues

    7:30 – 9:30pm
    Savor what Montgomery has to offer at these Restaurants
    Includes Farm to Table & Sustainable options and a Downtown Map

  • Travel Planner Jumpstart Seminar

    6:30 – 8pm
    Jumpstart Seminar
    Orientation & Dinner

  • While in MGM

    Events happening in Montgomery
    during the Annual Conference

  • Day Four, Monday, January 28th

    Reception Desk Open
    7:30am – 9pm

  • Learning Labs - Off Site!

    8am – 12:45pm
    Learning Labs
    (Choice of Two)
    American Voices: A Contemporary Narrative     $

    Walk across time in Montgomery from a vision for the future, to touch points of the past. Our time in the historic Kress Building on Dexter provides a unique entrée to local citizens sharing a collective narrative that takes us from 1929 to 2018. Witness a vision-in-progress for the city at large and the public-private partnerships that are serving to make this vision a reality. A narrated tour of the historic Kress Building highlights its unique historical narrative. Next, a stop and meeting with business owners in roundtable discussions over coffee at Prevail Union Montgomery to address Montgomery today. After coffee, we will move up historic Dexter Avenue to our next stop, Dexter Avenue King Memorial Baptist Church. Meet with community elders and glean compelling insights into Montgomery’s history past to present. Our final stop will be at the Southern Poverty Law Center.  This will be a walking program weather permitting

    Farm To Table: A Fusion of Cultures & Cuisine   $

    Explore the complex traditions and histories of iconic southern food and learn how some of Montgomery’s most exciting chefs use familiar flavors to elevate and advance the local palate. Chef Jason McGarry of downtown dining hotspot Central will be joined by the legendary Martha Hawkins, owner of Martha’s Place in a moderated conversation about how history, tradition and inspiration make their way into every dish, from humble entrepreneurial beginnings to high end dining. Walk away with not only a rich understanding of the origins of southern flavor and the cultures therein, but perhaps some recipes to take back to your own kitchen.

  • Seminar on Wheels (SOW) - Off Site!

    8am – 12:45pm
    Seminar on Wheels
    Art, Architecture & Worship: A Time Capsule of Montgomery’s Historical Architecture     $

  • International Bazaar Set-up

    8am – 5:30pm
    International Bazaar
    Destinations, Operators, Suppliers (DOS) only

  • Travel Planner Jumpstart Seminar

    8:30am – 12:30pm
    Jumpstart Seminar: Fundamentals of Affinity Travel for Travel Planners only     $

  • Deli Lunch Pickup - Healthy and Hearty!

    12:00 – 1:30pm
    Deli Lunch     $

  • SIG (Special Interest Group) Forums - Off Site! (2)

    1 – 4:30pm
    MAC Planners/Museums, Art & Cultural Organizations

    NACZ & Sustainability Forum/Natural History, Aquarium, Conservation, Zoos

  • Learning Labs - Off Site!

    1 – 3:30pm
    Learning Labs

    Choice of One
    #3 From Slavery to Civil Rights: The Path to Justice – a Walking Tour!     $

  • Intensives

    1:30 – 3:30pm
    Intensives: Afternoon Workshops (Choice of two)
    Reconciliation and Dialogue: Facilitating Traveler Conversations in Controversial Locations Worldwide
    Real Stories Explored: ETC Member Case Studies on Managing Difficult Travelers and Challenging Situations

  • Alumni & Lifelong Learning Travel Planner Only Discussions (2)

    3:45 – 4:50pm
    Travel Planner Forum
    (Choice of Two)
    Adding Value to Your Institution: Where, How and Why does the Travel Program Fit into the Organizational Context
    Travel Planners focusing exclusively on travel programs
    Integrating The Travel Experience Into the Larger Context of Engagement
    Travel Planners with multiple responsibilities for alumni engagement portfolios in addition to travel programs

  • Mentor Meet and Greet

    5 – 6pm
    Mentor Meet and Greet: Newcomers connect to focus on the days ahead

  • SIG (Special Interest Groups) Roundtables (4)

    5 – 6pm

    Tenured Alumni Travel Planners Only Roundtable: For veterans with years of experience in travel
    Destinations Only: Best practices
    MAC Travel Planners Only/ Museums, Art & Cultural Organizations
    NACZ Travel Planners Only/ Natural History, Aquarium, Conservation, Zoos

  • Reception Desk Open

    7:30am – 6:30pm

  • Travel Planner Breakfast Roundtables

    7:30 – 8:30am

    This morning meet with fellow planners that share a common program mission: engagement, donor prospecting or revenue generation. Take part in one of these discussions with colleagues that share your same opportunities and challenges. Enjoy a buffet breakfast and a great way to begin your day with colleagues!

    Revenue Based Programs
    Trips are typically pre-scheduled departures open to affinity travelers identified by alumni, past travelers and family/friends and are focused on producing commission revenue.
    Donor Based Programs
    Trips are likely on-demand, customized, and focused on supporting fundraising strategies for individuals and groups capable of giving at a major/principal gift level (as defined by the institution).
    Engagement Based Programs
    Trips are primarily focused on stewardship and affinity engagement without a stated revenue or fundraising objective; formats vary.

  • BOLD Talk

    8:45 – 9:30am
    BOLD Talk
    Take Your Customer Service to the Next Level: Creating Happy Travelers and Brand Advocates

  • Hot Topics I

    9:45 – 10:45am
    Hot Topics I (Choice of 2): Fast-paced, To The Point, Presentations

    ROI or RIP?
    Customized Travel Programs: A Session for Planners, Operators and Destinations
    Trip Cancellation and Medical/Emergency Evacuation/Assistance Insurance: Distinctions, Exclusions, Legal Challenges and More

  • Destinations Deep Dive

    9:45 – 10:45am
    Destinations Deep Dive: Part I
    Destinations Uncovered: Beyond the Marketing Campaign

  • Intensives

    9:45am – 11:45am
    Intensives (Choice of 2): Full Morning Workshops

    Customizing your Customer Service: A two hour Intensive workshop with Sue Hershkowitz-Coore (Attendance Limit 40 persons)

    Crushing Your Next Negotiation in Three Steps: A two hour Intensive workshop with Susan Borke (Attendance Limit 40 persons)

  • Hot Topics II

    11am – 12pm
    Hot Topics II (Choice of 2) Fast-paced, To The Point, Presentations

    Pivoting Positively On Short Notice: When Itineraries Change After Booking
    Quantitative Surveys 101: What to Ask, What to Mine, and Why!

  • Destinations Deep Dive

    11am – 12pm
    Destinations Deep Dive: Part II
    Destinations Uncovered: Beyond the Marketing Campaign

  • Deli Lunch Pickup - Healthy and Hearty!

    11:45am – 12:30pm
    Deli Lunch     $

  • Global Dining

    12:15 – 1:30pm
    Pick a country roundtable & chat with incountry experts!

  • BOLD Talk

    12:50 – 1:30pm
    Luncheon BOLD Talk

    The Power of Local Knowledge: Transformational Travel as a Process, Not a Product

  • Hot Topics III

    1:45pm – 2:45pm
    Hot Topics III (Choice of 2): Fast-paced, to the point, presentations

    Exceptional Emails: Creating an authentic connection while selling
    Deal Making: Avoiding flight, fight or freeze when negotiating

  • Destinations Deep Dive

    1:45 – 2:45pm
    Destinations Deep Dive: Part III
    IGNITE! Plus Innovative Partnerships Exposé

  • CONNECTS

    3 – 6pm
    International Bazaar
    Pre-Scheduled meetings with business partners

  • Coaching Corners in the Conversations Café

    3 – 4pm
    International Bazaar
    Meet one-on-one with featured presenters to address your professional questions, interests and challenges.

  • ETC Official Partner Invitational Receptions

    6 – 7:30pm
    Pre-conference Invitations are provided by official ETC Sponsoring Partners only

  • No Host Meet-Up

    6 – 7:30pm
    For those not attending a cocktail party, but who have a Community Dinner ticket, gather at the Warehouse for Happy Hour!     $

  • Reception Desk Open

    7:30am – 5pm

  • Partner/Destination Invitational Breakfasts at Hotel

    7:30 – 8:30am
    Pre-Conference Invitations are Provided by Official Sponsors Only

  • BOLD Talk

    8:45 – 9:45am
    BOLD Talk
    Disruptors for Affinity Travel
    : Trends that are Changing your Business

  • Travel Planner Forum

    10 – 11am
    Travel Planner Forum: Best Practices I (Four Options including tenured planner advanced track & one 2-hour Intensive)

    Branding Strategy: Creating Your Travel Program’s Identity within your Larger Institution with Dawn Rodney
    Beyond the Basics: Key Issues in Contract Negotiation
    Customizing and Delivering Donor Programs with Operators: The Pain Points
    People to People Experiential Learning: Meeting Demand for Authentic Connections

    11:15am – 1pm
    Mapping the Alumni Journey
    : From Interested in Travel to Traveler

  • DOS CONNECTS

    10am – 12pm
    International Bazaar
    Prescheduled Meetings: Operators, Suppliers and Destinations only

  • Travel Planner Forum

    11:15am – 12:15pm
    Travel Planner Forum: Best Practices II (Three Options)

    Building Your Risk Toolkit: Basic Tips for Successful Contracts
    Cultivating Champions for your Travel Program
    Crafting The Impactful: Cultivating Transformational Experiences for Donor Development

  • DOS Deli Lunch Pickup

    12 – 1pm
    DOS Deli Lunch      $

  • DOS Learning Lab - Off Site!

    12:15 – 3pm
    DOS Learning Lab

    Choice of One
    Innovation at the Local Level: Creating Exceptional Destination Experiences Through Public/Private Partnerships    $

    Photo of ETC members in MontgomeryMontgomery’s success in tourism is no happy accident – a dynamic partnership of public and private entities have been working for decades to lay a foundation for success that is taking shape before our eyes. Montgomery Mayor Todd Strange, County Commission Chairman Elton Dean and Convention and Visitor Bureau President Dawn Hathcock will be joined by one of the city’s most engaged real-estate developers and restaurateurs as well as a local hospitality consultant to discuss the power of partnership and intentional planning for tourism in a city poised to optimize its historic and cultural assets to deliver an irresistible destination for visitors, businesses and a new workforce.

  • Travel Planner Forum Deli Lunch Pickup

    12:15 – 1:15pm
    Travel Planner Deli Lunch     $

  • Travel Planner Forum Networking Roundtables

    12:30 – 1:45pm
    Travel Planner Forum
    Over lunch meet with fellow planners that manage similar sized programs: 30+ programs annually, or <30 per year. Take part in one of these discussions with colleagues that share your same marketing and operational issues. Purchase lunch in advance and enjoy an informal opportunity to talk shop. The Ivy Plus School luncheon roundtable will also occur during this time.

  • DOS Industry Forum

    DOS (Destination, Operator, Supplier) Industry Forum (Choice of Two Sessions)

    TBA
    Understanding your Customer: Beyond Demographics, Techniques for Researching your Customers without Breaking the Bank

    12:30 – 1:45pm

    CEO Roundtable: Candid Conversation with Senior Marketing Guru Responsible for Creating Major Nonprofit Brands

  • Travel Planner Forum III

    2 – 3pm
    Travel Planner Forum: Best Practices III  (Three options)

    Demonstrating the Travel Program’s Impact on Your Institution: Data, Metrics and Storytelling
    Your Travel Program’s Personality: Building your Brand Beyond the Logo and Slogan with Dawn Rodney
    Donor Trips: Nuts and Bolts of Project Planning A-Z

  • DOS Industry Forum

    2 – 3pm
    DOS (Destination, Operator, Supplier) Industry Forum (Choice of Two Sessions)

    Being an I in an E World: Introverts in Educational Travel
    Sustainable Travel: Where the Value Lies for Affinity Tours and their Travelers

  • Coaching Corners in the Conversation Cafe

    3:15 – 4:15pm
    International Bazaar
    Meet one-on-one with featured presenters to address your professional questions, interests and challenges.

  • CONNECTS

    3:15 – 6pm
    International Bazaar
    Pre-Scheduled Meetings with Business Partners

  • ETC Official Partner Invitational Receptions

    6 – 7:30pm
    Pre-conference Invitations are provided by official ETC Sponsoring Partners only

  •      $

  • ETC Official Partner Invitational Dinners

    7:30 – 9:30pm
    Pre-conference Invitations are provided by official ETC Sponsoring Partners only

  • Reception Desk Open

    7:15am – 5pm

  • International Bazaar Breakdown

    7:15am – Noon
    International Bazaar
    All Exhibitors Clear Their Display Spaces

  • Partner/Destination Invitational Breakfasts at Hotel

    7:30 – 8:30am
    Pre-Conference Invitations are Provided by Official Sponsors Only

  • BOLD Talk

    8:45 – 9:45am
    BOLD Talk (on request): Just Mercy: Sharing Some Hard Truths

  • Wow Learning Moments

    10 – 11am
    Travel Planner Forum
    White Paper Debrief: Applying lessons learned to your program

  • Learning Lab - Off Site!

    11am – 1pm
    Learning Labs
    (Choice of Two)

    Slavery to Incarceration: Inside Montgomery’s Equal Justice Initiative (EJI), new Legacy Museum & National Memorial For Peace & Justice     $

    A narrated visit to the nationally acclaimed Equal Justice Initiative’s reflection on America’s history of racial inequality, The Memorial for Peace and Justice. Artist Kwame Akoto-Bamfo’s sculpture on slavery confronts you as you enter the memorial. Our journey moves from slavery to lynching and racial terror, with text narrative and monuments to lynching victims in America. At the center of the site is a memorial square, where you can pause for reflection before moving on to explore the rest of the memorial.  Additional memorial highlights include Dana King’s sculpture dedicated to the women who sustained the Montgomery Bus Boycott, MORE

    displays featuring quotes from Toni Morrison and Dr. Martin Luther King, Jr., and a reflection space in honor of Ida. B. Wells. Our visit to the memorial concludes with a work of art created by Hank Willis Thomas, which expresses the contemporary issues of police violence and racially-biased criminal justice.  Our march to justice continues at The Legacy Museum: From Enslavement to Mass Incarceration, which is located on a site that once warehoused enslaved people. The museum is located one block from one of the most prominent slave auction spaces in the United States, and just steps away from an Alabama dock and rail station where tens of thousands of Africans were trafficked during the 19th century.

    Inside Cultural Tourism: Contemporary Issues, Yesterday’s Reflections     $

    A panel of experts from Montgomery’s impactful Civil Rights, cultural and historic attractions share thoughts on how programing takes the visitor experience beyond the basic and into life-changing, culture-shifting territory in a city that continues its world-changing legacy. Panelists include Outreach Director of the Southern Poverty Law Center Lecia Brooks, Alabama Shakespeare Festival Artistic Director Rick Dildine, Montgomery Museum of Fine Arts Director Angie Dodson, Museum of Alabama Director Steve Murray, and Rosa Parks Museum and Library Director Dr. Felicia Bell.

  • Seminar on Wheels (SOW) - Off Site!

    11am – 1pm
    Seminar on Wheels

    Architectural Tour of Maxwell Air Force Base: Home of Air University     $

  • null

    Thank You for joining us at ETC's 2019 Conference!

Pre-Conference Jan 25-28
  • Day One, Friday, January 25th

    1 – 9pm
    Seminar on Wheels (SOW)
    An Afternoon In Tuskegee:
    Airmen National Historic Site, Tuskegee Institute National Historic Site, the Oaks, and Tuskegee History Center     $

  • Day Two, Saturday, January 26th

    8am – 9pm
    Seminar on Wheels (SOW)
    Community Cultural Treasures:
    Lowndes Interpretive Center, Gee’s Bend Quilters Collective. Black Belt Treasures & Cultural Center, Gaines Ridge    $

  • Day Three, Sunday, January 27th

    8am – 6pm
    Seminar on Wheels (SOW)
    Montgomery to Selma Via Birmingham:
    Kelly Ingram Park, Sixteenth Street Baptist Church, Birmingham Civil Rights Institute, Sturdivant Hall, Brown Chapel AME Church, Edmund Pettus Bridge and the Selma to Montgomery National Historic Trail    $

  • Reception Desk Open

    3:30 – 9pm

  • Welcome To Montgomery: Walk in the Footsteps of Americans Changing History

  • Montgomery's Culinary High: Dine Around MGM's Hip Strip independently with colleagues

    7:30 – 9:30pm
    Savor what Montgomery has to offer at these Restaurants
    Includes Farm to Table & Sustainable options and a Downtown Map

  • Travel Planner Jumpstart Seminar

    6:30 – 8pm
    Jumpstart Seminar
    Orientation & Dinner

  • While in MGM

    Events happening in Montgomery
    during the Annual Conference

Monday Jan 28
  • Day Four, Monday, January 28th

    Reception Desk Open
    7:30am – 9pm

  • Learning Labs - Off Site!

    8am – 12:45pm
    Learning Labs
    (Choice of Two)
    American Voices: A Contemporary Narrative     $

    Walk across time in Montgomery from a vision for the future, to touch points of the past. Our time in the historic Kress Building on Dexter provides a unique entrée to local citizens sharing a collective narrative that takes us from 1929 to 2018. Witness a vision-in-progress for the city at large and the public-private partnerships that are serving to make this vision a reality. A narrated tour of the historic Kress Building highlights its unique historical narrative. Next, a stop and meeting with business owners in roundtable discussions over coffee at Prevail Union Montgomery to address Montgomery today. After coffee, we will move up historic Dexter Avenue to our next stop, Dexter Avenue King Memorial Baptist Church. Meet with community elders and glean compelling insights into Montgomery’s history past to present. Our final stop will be at the Southern Poverty Law Center.  This will be a walking program weather permitting

    Farm To Table: A Fusion of Cultures & Cuisine   $

    Explore the complex traditions and histories of iconic southern food and learn how some of Montgomery’s most exciting chefs use familiar flavors to elevate and advance the local palate. Chef Jason McGarry of downtown dining hotspot Central will be joined by the legendary Martha Hawkins, owner of Martha’s Place in a moderated conversation about how history, tradition and inspiration make their way into every dish, from humble entrepreneurial beginnings to high end dining. Walk away with not only a rich understanding of the origins of southern flavor and the cultures therein, but perhaps some recipes to take back to your own kitchen.

  • Seminar on Wheels (SOW) - Off Site!

    8am – 12:45pm
    Seminar on Wheels
    Art, Architecture & Worship: A Time Capsule of Montgomery’s Historical Architecture     $

  • International Bazaar Set-up

    8am – 5:30pm
    International Bazaar
    Destinations, Operators, Suppliers (DOS) only

  • Travel Planner Jumpstart Seminar

    8:30am – 12:30pm
    Jumpstart Seminar: Fundamentals of Affinity Travel for Travel Planners only     $

  • Deli Lunch Pickup - Healthy and Hearty!

    12:00 – 1:30pm
    Deli Lunch     $

  • SIG (Special Interest Group) Forums - Off Site! (2)

    1 – 4:30pm
    MAC Planners/Museums, Art & Cultural Organizations

    NACZ & Sustainability Forum/Natural History, Aquarium, Conservation, Zoos

  • Learning Labs - Off Site!

    1 – 3:30pm
    Learning Labs

    Choice of One
    #3 From Slavery to Civil Rights: The Path to Justice – a Walking Tour!     $

  • Intensives

    1:30 – 3:30pm
    Intensives: Afternoon Workshops (Choice of two)
    Reconciliation and Dialogue: Facilitating Traveler Conversations in Controversial Locations Worldwide
    Real Stories Explored: ETC Member Case Studies on Managing Difficult Travelers and Challenging Situations

  • Alumni & Lifelong Learning Travel Planner Only Discussions (2)

    3:45 – 4:50pm
    Travel Planner Forum
    (Choice of Two)
    Adding Value to Your Institution: Where, How and Why does the Travel Program Fit into the Organizational Context
    Travel Planners focusing exclusively on travel programs
    Integrating The Travel Experience Into the Larger Context of Engagement
    Travel Planners with multiple responsibilities for alumni engagement portfolios in addition to travel programs

  • Mentor Meet and Greet

    5 – 6pm
    Mentor Meet and Greet: Newcomers connect to focus on the days ahead

  • SIG (Special Interest Groups) Roundtables (4)

    5 – 6pm

    Tenured Alumni Travel Planners Only Roundtable: For veterans with years of experience in travel
    Destinations Only: Best practices
    MAC Travel Planners Only/ Museums, Art & Cultural Organizations
    NACZ Travel Planners Only/ Natural History, Aquarium, Conservation, Zoos

Tuesday Jan 29
  • Reception Desk Open

    7:30am – 6:30pm

  • Travel Planner Breakfast Roundtables

    7:30 – 8:30am

    This morning meet with fellow planners that share a common program mission: engagement, donor prospecting or revenue generation. Take part in one of these discussions with colleagues that share your same opportunities and challenges. Enjoy a buffet breakfast and a great way to begin your day with colleagues!

    Revenue Based Programs
    Trips are typically pre-scheduled departures open to affinity travelers identified by alumni, past travelers and family/friends and are focused on producing commission revenue.
    Donor Based Programs
    Trips are likely on-demand, customized, and focused on supporting fundraising strategies for individuals and groups capable of giving at a major/principal gift level (as defined by the institution).
    Engagement Based Programs
    Trips are primarily focused on stewardship and affinity engagement without a stated revenue or fundraising objective; formats vary.

  • BOLD Talk

    8:45 – 9:30am
    BOLD Talk
    Take Your Customer Service to the Next Level: Creating Happy Travelers and Brand Advocates

  • Hot Topics I

    9:45 – 10:45am
    Hot Topics I (Choice of 2): Fast-paced, To The Point, Presentations

    ROI or RIP?
    Customized Travel Programs: A Session for Planners, Operators and Destinations
    Trip Cancellation and Medical/Emergency Evacuation/Assistance Insurance: Distinctions, Exclusions, Legal Challenges and More

  • Destinations Deep Dive

    9:45 – 10:45am
    Destinations Deep Dive: Part I
    Destinations Uncovered: Beyond the Marketing Campaign

  • Intensives

    9:45am – 11:45am
    Intensives (Choice of 2): Full Morning Workshops

    Customizing your Customer Service: A two hour Intensive workshop with Sue Hershkowitz-Coore (Attendance Limit 40 persons)

    Crushing Your Next Negotiation in Three Steps: A two hour Intensive workshop with Susan Borke (Attendance Limit 40 persons)

  • Hot Topics II

    11am – 12pm
    Hot Topics II (Choice of 2) Fast-paced, To The Point, Presentations

    Pivoting Positively On Short Notice: When Itineraries Change After Booking
    Quantitative Surveys 101: What to Ask, What to Mine, and Why!

  • Destinations Deep Dive

    11am – 12pm
    Destinations Deep Dive: Part II
    Destinations Uncovered: Beyond the Marketing Campaign

  • Deli Lunch Pickup - Healthy and Hearty!

    11:45am – 12:30pm
    Deli Lunch     $

  • Global Dining

    12:15 – 1:30pm
    Pick a country roundtable & chat with incountry experts!

  • BOLD Talk

    12:50 – 1:30pm
    Luncheon BOLD Talk

    The Power of Local Knowledge: Transformational Travel as a Process, Not a Product

  • Hot Topics III

    1:45pm – 2:45pm
    Hot Topics III (Choice of 2): Fast-paced, to the point, presentations

    Exceptional Emails: Creating an authentic connection while selling
    Deal Making: Avoiding flight, fight or freeze when negotiating

  • Destinations Deep Dive

    1:45 – 2:45pm
    Destinations Deep Dive: Part III
    IGNITE! Plus Innovative Partnerships Exposé

  • CONNECTS

    3 – 6pm
    International Bazaar
    Pre-Scheduled meetings with business partners

  • Coaching Corners in the Conversations Café

    3 – 4pm
    International Bazaar
    Meet one-on-one with featured presenters to address your professional questions, interests and challenges.

  • ETC Official Partner Invitational Receptions

    6 – 7:30pm
    Pre-conference Invitations are provided by official ETC Sponsoring Partners only

  • No Host Meet-Up

    6 – 7:30pm
    For those not attending a cocktail party, but who have a Community Dinner ticket, gather at the Warehouse for Happy Hour!     $

Wednesday Jan 30
  • Reception Desk Open

    7:30am – 5pm

  • Partner/Destination Invitational Breakfasts at Hotel

    7:30 – 8:30am
    Pre-Conference Invitations are Provided by Official Sponsors Only

  • BOLD Talk

    8:45 – 9:45am
    BOLD Talk
    Disruptors for Affinity Travel
    : Trends that are Changing your Business

  • Travel Planner Forum

    10 – 11am
    Travel Planner Forum: Best Practices I (Four Options including tenured planner advanced track & one 2-hour Intensive)

    Branding Strategy: Creating Your Travel Program’s Identity within your Larger Institution with Dawn Rodney
    Beyond the Basics: Key Issues in Contract Negotiation
    Customizing and Delivering Donor Programs with Operators: The Pain Points
    People to People Experiential Learning: Meeting Demand for Authentic Connections

    11:15am – 1pm
    Mapping the Alumni Journey
    : From Interested in Travel to Traveler

  • DOS CONNECTS

    10am – 12pm
    International Bazaar
    Prescheduled Meetings: Operators, Suppliers and Destinations only

  • Travel Planner Forum

    11:15am – 12:15pm
    Travel Planner Forum: Best Practices II (Three Options)

    Building Your Risk Toolkit: Basic Tips for Successful Contracts
    Cultivating Champions for your Travel Program
    Crafting The Impactful: Cultivating Transformational Experiences for Donor Development

  • DOS Deli Lunch Pickup

    12 – 1pm
    DOS Deli Lunch      $

  • DOS Learning Lab - Off Site!

    12:15 – 3pm
    DOS Learning Lab

    Choice of One
    Innovation at the Local Level: Creating Exceptional Destination Experiences Through Public/Private Partnerships    $

    Photo of ETC members in MontgomeryMontgomery’s success in tourism is no happy accident – a dynamic partnership of public and private entities have been working for decades to lay a foundation for success that is taking shape before our eyes. Montgomery Mayor Todd Strange, County Commission Chairman Elton Dean and Convention and Visitor Bureau President Dawn Hathcock will be joined by one of the city’s most engaged real-estate developers and restaurateurs as well as a local hospitality consultant to discuss the power of partnership and intentional planning for tourism in a city poised to optimize its historic and cultural assets to deliver an irresistible destination for visitors, businesses and a new workforce.

  • Travel Planner Forum Deli Lunch Pickup

    12:15 – 1:15pm
    Travel Planner Deli Lunch     $

  • Travel Planner Forum Networking Roundtables

    12:30 – 1:45pm
    Travel Planner Forum
    Over lunch meet with fellow planners that manage similar sized programs: 30+ programs annually, or <30 per year. Take part in one of these discussions with colleagues that share your same marketing and operational issues. Purchase lunch in advance and enjoy an informal opportunity to talk shop. The Ivy Plus School luncheon roundtable will also occur during this time.

  • DOS Industry Forum

    DOS (Destination, Operator, Supplier) Industry Forum (Choice of Two Sessions)

    TBA
    Understanding your Customer: Beyond Demographics, Techniques for Researching your Customers without Breaking the Bank

    12:30 – 1:45pm

    CEO Roundtable: Candid Conversation with Senior Marketing Guru Responsible for Creating Major Nonprofit Brands

  • Travel Planner Forum III

    2 – 3pm
    Travel Planner Forum: Best Practices III  (Three options)

    Demonstrating the Travel Program’s Impact on Your Institution: Data, Metrics and Storytelling
    Your Travel Program’s Personality: Building your Brand Beyond the Logo and Slogan with Dawn Rodney
    Donor Trips: Nuts and Bolts of Project Planning A-Z

  • DOS Industry Forum

    2 – 3pm
    DOS (Destination, Operator, Supplier) Industry Forum (Choice of Two Sessions)

    Being an I in an E World: Introverts in Educational Travel
    Sustainable Travel: Where the Value Lies for Affinity Tours and their Travelers

  • Coaching Corners in the Conversation Cafe

    3:15 – 4:15pm
    International Bazaar
    Meet one-on-one with featured presenters to address your professional questions, interests and challenges.

  • CONNECTS

    3:15 – 6pm
    International Bazaar
    Pre-Scheduled Meetings with Business Partners

  • ETC Official Partner Invitational Receptions

    6 – 7:30pm
    Pre-conference Invitations are provided by official ETC Sponsoring Partners only

  •      $

  • ETC Official Partner Invitational Dinners

    7:30 – 9:30pm
    Pre-conference Invitations are provided by official ETC Sponsoring Partners only

Thursday Jan 31
  • Reception Desk Open

    7:15am – 5pm

  • International Bazaar Breakdown

    7:15am – Noon
    International Bazaar
    All Exhibitors Clear Their Display Spaces

  • Partner/Destination Invitational Breakfasts at Hotel

    7:30 – 8:30am
    Pre-Conference Invitations are Provided by Official Sponsors Only

  • BOLD Talk

    8:45 – 9:45am
    BOLD Talk (on request): Just Mercy: Sharing Some Hard Truths

  • Wow Learning Moments

    10 – 11am
    Travel Planner Forum
    White Paper Debrief: Applying lessons learned to your program

  • Learning Lab - Off Site!

    11am – 1pm
    Learning Labs
    (Choice of Two)

    Slavery to Incarceration: Inside Montgomery’s Equal Justice Initiative (EJI), new Legacy Museum & National Memorial For Peace & Justice     $

    A narrated visit to the nationally acclaimed Equal Justice Initiative’s reflection on America’s history of racial inequality, The Memorial for Peace and Justice. Artist Kwame Akoto-Bamfo’s sculpture on slavery confronts you as you enter the memorial. Our journey moves from slavery to lynching and racial terror, with text narrative and monuments to lynching victims in America. At the center of the site is a memorial square, where you can pause for reflection before moving on to explore the rest of the memorial.  Additional memorial highlights include Dana King’s sculpture dedicated to the women who sustained the Montgomery Bus Boycott, MORE

    displays featuring quotes from Toni Morrison and Dr. Martin Luther King, Jr., and a reflection space in honor of Ida. B. Wells. Our visit to the memorial concludes with a work of art created by Hank Willis Thomas, which expresses the contemporary issues of police violence and racially-biased criminal justice.  Our march to justice continues at The Legacy Museum: From Enslavement to Mass Incarceration, which is located on a site that once warehoused enslaved people. The museum is located one block from one of the most prominent slave auction spaces in the United States, and just steps away from an Alabama dock and rail station where tens of thousands of Africans were trafficked during the 19th century.

    Inside Cultural Tourism: Contemporary Issues, Yesterday’s Reflections     $

    A panel of experts from Montgomery’s impactful Civil Rights, cultural and historic attractions share thoughts on how programing takes the visitor experience beyond the basic and into life-changing, culture-shifting territory in a city that continues its world-changing legacy. Panelists include Outreach Director of the Southern Poverty Law Center Lecia Brooks, Alabama Shakespeare Festival Artistic Director Rick Dildine, Montgomery Museum of Fine Arts Director Angie Dodson, Museum of Alabama Director Steve Murray, and Rosa Parks Museum and Library Director Dr. Felicia Bell.

  • Seminar on Wheels (SOW) - Off Site!

    11am – 1pm
    Seminar on Wheels

    Architectural Tour of Maxwell Air Force Base: Home of Air University     $

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    Thank You for joining us at ETC's 2019 Conference!

  Indicates that an item has an additional fee beyond the 3-day core educational program.

Pre-Conference  |  Monday  |  Tuesday  |  Wednesday  |  Thursday