THE BOOKSHELF

Zombie Loyalists

Peter Shankman is the founder of ShankMinds: Breakthrough, an online community of business professionals from around the world who come together to give and get advice, increase their business, and improve their lives. Shankman is also the founder and CEO of The Geek Factory, Inc., a boutique Social Media, Marketing and PR Strategy firm located in New York City, with […]

Tomorrow’s World

Clint Laurent, PhD, is Founder and Managing Director of Global Demographics Ltd, formerly Asian Demographics Ltd. Dr. Laurent moved to Hong Kong in 1976, initially with Hong Kong University and then as a Director of Price Waterhouse, where he built a market research and consultancy group. His book, Tomorrow’s World, maps out the world’s near future through the […]

The Way of Wanderlust

Don George is currently Editor at Large for National Geographic Traveler.  National Geographic has called Don George “a legendary travel writer and editor.” George has been Travel Editor for the San Francisco Examiner and Salon.com, and Global Travel Editor for Lonely Planet. He has visited more than ninety countries on six continents, has published hundreds […]

The Open Road

Pico Iyer is a Distinguished Presidential Fellow at Chapman University, a longtime essayist for Time magazine, and a constant contributor to dozens of other magazines worldwide. He is also the author of many books including Video Night in Kathmandu, The Man Within My Head, Abandon, and The Open Road. Mr. Iyer spoke at ETC 2006, the year of […]

The New Rules of Marketing and PR

David Meerman Scott‘s The New rules of Marketing & PR, is now available in 25 languages. A prolific author, marketing strategist, advisor to emerging companies, and professional speaker on marketing, social media and leadership topics, Scott devoted his ETC 2013 keynote presentation to what he has laid forth in this book. DavidMeermanScott.com Meerman Scott Downloads

The Nature Principle

Richard Louv is a journalist and author of eight books about the connections between family, nature, and community. His latest book is “The Nature Principle: Human Restoration and the End of Nature-Deficit Disorder” (May 2011, Algonquin), offering a new vision of the future, in which our lives are as immersed in nature as they are in […]

The Longest Way Home

Andrew McCarthy is an editor at large at National Geographic Travelermagazine. He has written for The Atlantic, The New York Times, The Los Angeles Times, The Wall Street Journal, Afar, Bon Appetit, Town & Country, and Men’s Journal, among others. The Society of American Travel Writers named him “Travel Journalist of the Year” in 2010.  His travel memoir, The Longest Way Home, became a New York Times […]

The Customer Rules

Lee Cockerell, one of our best-received keynote speakers at ETC 2012, has published The Customer Rules. This follows his first book, Creating Magic. The Customer Rules: The 39 Essential Rules for Delivering Sensational Service Interview

The Best Places for Everything

Peter Greenberg is the nation’s preeminent expert on travel and travel-related issues and an Emmy award-winning writer, investigative reporter, and producer with more than 11 million miles of direct experience under his belt, covering thousands of stories in hundreds of countries around the globe. His newest book, The Best Places for Everything: The Ultimate Insider’s Guide to […]

Smart Change

Art Markman is the Annabel Irion Worsham Centennial Professor of Psychology and Marketing at the University of Texas at Austin and Founding Director of the Program in the Human Dimensions of Organizations.  Art has written over 150 papers on topics including reasoning, decision making, and motivation.  He brings insights from cognitive science to a broader audience through […]

Response

Lois Geller, returning keynote speaker for ETC 2013, shares the latest direct marketing tips and techniques in the age of the Internet. Lois Geller Marketing Group Blog, archives, and tips Forbes    

Ocean Soul

Brian Skerry is a photojournalist specializing in marine wildlife and underwater environments. Since 1998, he has been a contract photographer for National Geographic Magazine. He was a keynote speaker for ETC 2014. With his book, Ocean Soul, Brian showcases his stunning photography and describes his adventurous life in a gripping portrait of the ocean as a place of beauty […]

Marketing Leadership in Hospitality and Tourism

Peter Yesawich biannually returns to ETC with his latest appearance as a keynoter at ETC 2015. Along with Stowe Shoemaker and Robert C. Lewis,  he is the co-author of Marketing Leadership in Hospitality and Tourism: Strategies and Tactics for Competitive Advantage now in its 4th edition. MMGY Global 2013 Portrait of American Travelers Desirability of Various Website Features […]

Last Child in the Woods

Richard Louv is a journalist and author of eight books about the connections between family, nature, and community. His latest book is “The Nature Principle: Human Restoration and the End of Nature-Deficit Disorder” (May 2011, Algonquin), offering a new vision of the future, in which our lives are as immersed in nature as they are in […]

Coming Up on Your Left

Joemy Wilson is a tour director and the author of “Coming Up on Your Left: A Tour Guide’s Guidebook.” She has led tours on five continents and traveled to all seven. For Academic Arrangements Abroad, Wilson has managed study trips to such destinations as Ireland, Egypt, and the Galapagos. During her twelve years at Tauck World […]

Abandon

Pico Iyer is a Distinguished Presidential Fellow at Chapman University, a longtime essayist for Time magazine, and a constant contributor to dozens of other magazines worldwide. He is also the author of many books including Video Night in Kathmandu, The Man Within My Head, Abandon, and The Open Road. Mr. Iyer spoke at ETC 2006, the year of […]

100 Places That Can Change Your Child’s Life

Keith Bellows, Senior Vice President and Editor-in-Chief of National Geographic Travel Media, was one of ETC 2013’s keynote speakers. His newest book is 100 Places That Can Change Your Child’s Life. The book was released in 2013.