A resource offering a dive into diversity in travel.
The lack of diversity In The travel industry is highlighted in the Black Travel Alliance #PullUpForTravel Campaign Report.
The Black Travel Alliance has published findings from its #PullUpForTravel campaign which was announced alongside the organization’s launch on June 16th.
The main objective of the campaign was to challenge the disconnect between travel brands’ “Black Lives Matter” pronouncements in the wake of George Floyd’s publicized murder and their actions in the travel space. The alliance requested travel brands and organizations to publicly share 2019 KPIs on Black representation in their companies and activities in five major areas: employment, conferences & tradeshows, paid advertising/marketing campaigns, press, and philanthropy.
The Black Travel Alliance (BTA) launched the #PullUpForTravel campaign in June 2020.
Here’s the link to view the summary report: https://blacktravelalliance.com/wp-content/uploads/2020/10/Black-Travel-Alliance_PullUpForTravel-Campaign-Report_summary.pdf
Here’s the link to view the extended report: https://blacktravelalliance.com/wp-content/uploads/2020/10/Black-Travel-Alliance_PullUpForTravel-Campaign-Report_extended.pdf