Audience Profile

The Educational Travel Consortium’s Annual Conference assembles an international group of top-level decision makers from both nonprofit institutions and for-profit companies who focus specifically on special-interest and lifelong-learning group travel. The following three distinct groups attend the conference:

1) Nonprofit Travel Planners

Large and small travel programs are represented from alumni associations and continuing and international education departments; art, science, and natural history museums; cultural and preservation organizations; zoos, aquariums, and conservation groups; and from national and regional nonprofit organizations and affinity associations.


“Excellent source of tour selection and management of information and best single resource for educational travel networking.” Robert Fure, Lifelong Learning, Washington & Lee University


Approximately 160-210 nonprofit travel planners from across the USA and Canada participate each year. In attendance are key decision makers such as executive directors and program managers, as well as program support staff.

Some of the participants are: Dartmouth College, Road Scholar (formerly Elderhostel), American Museum of Natural History, Stanford Alumni Association, Oakland Museum of California, Arizona Alumni Association, Washington & Lee University, Philadelphia Zoo, California Alumni Association–Berkeley, Harvard Alumni Association, Santa Barbara Museum of Art, National Geographic Society, Metropolitan Museum of Art, The Smithsonian Institution, The Nature Conservancy, National Trust for Historic Preservation, The Sierra Club, UCLA Alumni Travel, Metropolitan Museum of Art, Alumni Association of the University of Michigan

“This is the most content-laden conference in the travel industry.” Jim Sano, Vice President of Travel, Tourism, and Conservation, World Wildlife Fund

2) Leading U.S. Tour Operators and Suppliers

In addition to forging connections between travel planners from similar institutions, ETC brings together  key special-interest group travel operators, destinations, and suppliers from all corners of the world. No other meeting assembles so many experts dedicated to serving this educational, alumni, and nonprofit travel market niche.

110+ special-interest tour operators and 50+ specialty suppliers, from more than 40 international destinations, attend and exhibit. Companies and businesses represented include: Academic Arrangements Abroad, Distant Horizons, Odysseys Unlimited, Lindblad Expeditions, MIR, Nomadic Expeditions, Alaska Wildland Tours, Global Adrenaline, Oberoi Hotels & Resorts, USI Travel Insurance Services, Egyptair, Organization for Tropical Studies, Alumni Holidays, and TCS Expeditions.


Best educational experience in the industry.” Marilyn Downing Staff, Founder and Past President, Asia Transpacific Journeys

3) Special Interest Domestic and International Destinations and DMCs

ETC has destinations from around the globe— Asia, Africa, Canada, Europe, Latin America, the Middle East, the South Pacific and Australia, and the United States. State and foreign national government tourist offices, destination marketing organization specialists and city tourist bureaus participate, as well as in country receptive operators representing over 40 countries across the globe.

A sampling of these attendees from past conferences include: PromPeru, Dubai Tourism, China National Tourist Office, Japan National Tourism Organization, New Brunswick Tourism and Parks, Mexico Tourism Board, Philippine Department of Tourism, India Tourism, Korea Tourism Organization, Costa Rica Tourism Board, Visit Wales, Tourist Office of Spain, Travel Alberta, Tourism Malaysia.

Percentage of ETC delegates’ business activity (by sector) dedicated to Educational Travel programming (by category)